{"id":5717,"date":"2021-05-31T20:21:53","date_gmt":"2021-05-31T19:21:53","guid":{"rendered":"https:\/\/fairrubber.org\/?p=5717"},"modified":"2021-06-01T10:08:56","modified_gmt":"2021-06-01T09:08:56","slug":"where-the-rubber-hits-the-roadthe-worlds-first-fairly-traded-tyre","status":"publish","type":"post","link":"https:\/\/fairrubber.org\/de\/2021\/05\/31\/where-the-rubber-hits-the-roadthe-worlds-first-fairly-traded-tyre\/","title":{"rendered":"Where the rubber hits the road:The World\u2019s First Fairly Traded Tyre"},"content":{"rendered":"<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/fairrubber.org\/wp-content\/uploads\/2021\/05\/MarathonTyre.jpg\" alt=\"\" class=\"wp-image-5718\" width=\"577\" height=\"385\" srcset=\"https:\/\/fairrubber.org\/wp-content\/uploads\/2021\/05\/MarathonTyre.jpg 640w, https:\/\/fairrubber.org\/wp-content\/uploads\/2021\/05\/MarathonTyre-300x200.jpg 300w, https:\/\/fairrubber.org\/wp-content\/uploads\/2021\/05\/MarathonTyre-16x12.jpg 16w\" sizes=\"(max-width: 577px) 100vw, 577px\" \/><\/figure><\/div>\n\n\n\n<p>Schwalbe, the world\u2019s premier brand of bicycle tyres, has joined the Fair Rubber Association (FRA) and produces the world\u2019s first Fairly Traded tyres: The\u2018Marathon E-plus\u2019 for e-bikes. Second in line: \u201cThe tyre for cargo bikes \u2018Pick-Up\u2019easily gets any load of up to 300 kg rolling\u201d. The launch fell victim to Covid, as the bicycle fair for which the introduction had been planned had to be cancelled, but despite this set-back the group of 377 tappers in Indonesia has been receiving a Fair Trade premium payment every month for more than a year now. And in order to meet increasing demand and an expansion of its Fair Trade range,Schwalbe is hard at work with the FRA to increase its current offer multiple times. As a result 100s more rubber tappers will receive a modest pay increase every month. Fair Trade is on a roll.<\/p>\n\n\n\n<p>1839 Invention of the bicycle<\/p>\n\n\n\n<p>1888 First pneumatic bicycle tyre<\/p>\n\n\n\n<p>2021 First Fairly Traded tyre<\/p>","protected":false},"excerpt":{"rendered":"<p>Schwalbe, the world\u2019s premier brand of bicycle tyres, has joined the Fair Rubber Association (FRA) and produces the world\u2019s first Fairly Traded tyres: The\u2018Marathon E-plus\u2019 for e-bikes. Second in line: \u201cThe tyre for cargo bikes \u2018Pick-Up\u2019easily gets any load of up to 300 kg rolling\u201d. The launch fell victim to Covid, as the bicycle fair [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[],"class_list":["post-5717","post","type-post","status-publish","format-standard","hentry","category-english-articles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Where the rubber hits the road:The World\u2019s First Fairly Traded Tyre | FAIR RUBBER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fairrubber.org\/de\/2021\/05\/31\/where-the-rubber-hits-the-roadthe-worlds-first-fairly-traded-tyre\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Where the rubber hits the road:The World\u2019s First Fairly Traded Tyre | FAIR RUBBER\" \/>\n<meta property=\"og:description\" content=\"Schwalbe, the world\u2019s premier brand of bicycle tyres, has joined the Fair Rubber Association (FRA) and produces the world\u2019s first Fairly Traded tyres: The\u2018Marathon E-plus\u2019 for e-bikes. Second in line: \u201cThe tyre for cargo bikes \u2018Pick-Up\u2019easily gets any load of up to 300 kg rolling\u201d. The launch fell victim to Covid, as the bicycle fair [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fairrubber.org\/de\/2021\/05\/31\/where-the-rubber-hits-the-roadthe-worlds-first-fairly-traded-tyre\/\" \/>\n<meta property=\"og:site_name\" content=\"FAIR RUBBER\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fairrubber\/?fref=ts\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-31T19:21:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-01T09:08:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fairrubber.org\/wp-content\/uploads\/2021\/05\/MarathonTyre.jpg\" \/>\n<meta name=\"author\" content=\"Digital User\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Digital User\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta 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